droog are a well-established a design enterprise founded by Gijs Bakker and Renny Ramakers that have worked with a number of different designers. Initiated in 1993 the droog ethos which focusses on creating innovative concepts that are orientated towards the user. Their clean, simple designs generate experience and interactivity, working with new materials and technologies alongside traditional craft techniques.
Do Hit is a seating design for droog by Marijn Van Der Poll produced in 2000 and has become one of their best-known items. Consisting of a steel cube, it formally resembles (initially at least) a minimalist sculpture emblematic of those produced by canonical practitioners of the 60s and 70s, such as Robert Morris or Donald Judd. However, it comes complete with a large mallet, with which you are allowed to literally hit the work until you attain your preferred shape for sitting on. Do Hit violently illustrates the historical differentiation between design and art – that of purpose. There will be a performance of Do Hit at the preview of On Purpose.
Straps are a design for droog by NL Architects. They are a new use for bicycle straps that allow items, large or small, to be attached to a wall. Within On Purpose they will be used to attach different material connected to, and generated in response to, the exhibition. They will be presented in both the exhibition space and the Arnolfini café/bar.